The Manitoba government is taking a closer look at what’s driving up grocery bills.

 

A new province-wide study will examine how food prices are set and what steps could make groceries more affordable.

 

Premier Wab Kinew and Finance Minister Adrien Sala say the review comes as many families continue to feel strain at the checkout.

 

The study will zero in on pricing strategies that may be inflating costs, including the use of shopper data or buying habits to charge different prices to different customers, practices that aren’t always visible.

 

Researchers will also explore broader concerns such as food access, market competition and how pricing impacts households across Manitoba.

 

The initiative fulfills a commitment in the 2025 throne speech, with updates expected as the work moves ahead.