The Pas Local News

Travel Manitoba Holds a Seminar To Talk About "Place Branding"

Travel Manitoba conducted a seminar at the Kikiwak Inn recently to talk about a program they created called “place branding”. Colin Ferguson the president and CEO of Travel Manitoba say’s the goal of place branding is to get communities to bring ideas forward for drawing tourists to the community.

 

The seminar had a good turnout overall and the participants of the seminar told Travel Manitoba the strengths and weakness of The Pas and the surrounding area. Travel Manitoba plans to put The Pas, OCN, and The RM of Kelsey in their materials.

 

Ferguson says tourism creates economic development opportunities, human resource management solutions, and it puts a great sense of pride in the communities.

 

Travel Manitoba’s responsibility is to market the entire province of Manitoba and they have spent a great deal of time marketing the north and they continue to increase that investment.

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